Audio Production / Radio Advertising:
"The reports of my death are greatly exaggerated."
Mark Twain following news the New York Journal newspaper
had published his obituary in 1897.
Such a phrase could be uttered about radio and radio advertising.
Radio's obituary has been written so many times its hard to count.
It was dead when television was invented. It was dead when The
Sony Walkman was introduced as a portable music device. The
internet has killed radio again. And mp3 players were supposed to
be the final nail in the coffin for radio. And yet, it lives.
Radio goes with you everywhere:
A radio ad remains one of the most effective ways of reaching a
vast number of targeted customers. And it's affordable. A good
Radio advertisement is second only to promotional product
advertising (logo emblazoned shirts, hats, pens, cups, etc) in cost
per impression far exceeding tv, newspaper, or the internet
Our Service costs you NOTHING!
When placing a regular response oriented commercial radio ad you
don't pay Total Broadcasting Service. As an advertising agency the
radio stations do. Our commission comes from the radio stations
where you choose to place your radio ad. Standard advertising
agency commissions apply. And the advertising rates stations
provide us are very competitive, often better than what you would
get on your own. Our volume of purchasing for all our radio
advertisements provides us a volume discount we pass on to you.
When looking to advertise it makes sense to use an advertising
agency like Total Broadcasting Servic
Our Advertisng Representation Serves you Best
Total Broadcasting Service owners have worked continually in radio
since 1985. We have the experience to provide good counsel on
how and where your commercial radio advertisements should be
placed. But we also rely on the radio stations to provide their own
expertise.
Our process is like this:
- - We connect and you express a desire to advertise on radio.
- - After getting your information we contact multiple appropriate
radio stations and ask for bids. The stations are competing for the
ad placement.
- - After receiving quantitative information and rates from multiple
radio stations, Total Broadcasting presents you with ALL the
information along with our detailed recommendation.
- - You have ALL the necessary information to make an educated decision on how to spend your precious marketing dollars.
- - You inform us of your choice(s), and we see to it that your wishes are met.
- - If we're your choice to produce your commercial we consult with you on developing an interesting and attention grabbing message.
When it comes to being effective and smart, what more could you ask for?
Use an advertising agency, always. Use Total Broadcasting Service
Broadcast Radio Remains Dominant Among
In-Car Entertainment Choices
An October 2011 national survey by Arbitron, Edison Research,
and Scarborough Research says that radio continues to dominate
the choices for information and entertainment in the car. The study is
titled The Road Ahead: Media and Entertainment in the Car. It looks at
sixteen different in-car media and entertainment choices. It finds:
AM-FM radio is the top choice for all drivers and passengers.
84-percent choosing it over options like CD players, plug-in
mp3's, or satellite radio.
Drivers and passengers estimate that 64 percent of the time
in their cars is spent listening to AM/FM radio compared to
21-percent of their time spent listening to CD's which was the
second most popular information or entertainment option.
Radio reaches 90-percent of the targeted and highly desirable
25-54 year of age demographic.
More on the study can be read on the "Radio Sales Today" page of at
the Radio Advertising Bureau website.
http://www.rab.com/public/rst/article.cfm?id=2329&article=2
Community Service Radio Sponsorships
While not our exclusive service we specialize in Social Marketing; a term
coined in 1971 for a mostly new concept in which commercial benefit
wasn't the only reason to advertise. Social marketing was defined as
"seeking to influence social behaviors not to benefit the marketer, but to
benefit the target audience and the general society." Through us you can
take pride in serving your clients and their community with the most
researched, honest and effective messages of their type.
Total Broadcasting Service's promise to you, the business owner, is to
produce radio messages you'll be proud to have your name associated
with, that will help your business' public and customer relations, and
messages that through the combined efforts of all sponsors will be
effective in making your community a better place to live.
As one marketing expert put it-"One way to build a thriving business is to help build a thriving community in which you do business".
Your desire to be a contributing
and successfull business is aided
by the radio advertising services
we provide. We put businesses on
local and national airwaves and the
internet as sponsors of community
video and radio commercials that
address important issues. We
provide you with a soap box in
order to be heard by many
thousands of people at one time.
What you say on your soap box is
framed in the content of the
important campaigns we champion
here at Total Broadcasting Service;
and to what extent you want your
business to be mentioned during
yourtime on the soap box.
We do all the work for you. Just give us the word and we book your
air time, write and produce your audio or video, and we see to it that it
airs when you want.
Total Broadcasting Service community service radio campaigns have a
long history of generous support from businesses from Florida to Alaska
on popular radio stations.
On most stations sponsorships begin at under $100. The average level
of sponsorship is about $350. We'll happily produce a sample mp3 for your business for you to hear with no obligation to buy. Call us and let us
get you happily involved .
You care about your community. We let you easily demonstrate
that caring. Click on below for a 60 second sample message.
Campaign Subjects organized, written and supported by Total
Broadcasting Service and our generous sponsors include:
Anti-Bullying:With information we provide parents they are better
armed to protect their kids from the type of harassment that has always
existed but is made worse today through cyber-bullying.
Buy Local, Buy American:Tough economic times are made a
little better by supporting your neighbors. Our messages remind folks
that buying locally keeps your dollars close to home where it can come
back to you in so many ways.
After School Programs:There is much evidence showing how both elementary and high school kids benefit from participation in after
school athletic and activities programs. Our campaign serves as a gentle push. It's being scheduled RIGHT NOW!
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Other subjects you'll hear our radio community efforts address through the year include: Teen Drinking Prevention, Child Safety from abuse and abduction, Military Appreciation, Drunk Driving Prevention, Charitable Giving. Look for these efforts here and samples of our sponsor's messages. Then, call us to participate. It's easy and affordable.